Author: David

How to Sell with Solo Ads: Build and Set Up A Sales Funnel

Digital media is gaining momentum replacing more traditional channels for business promotion. The Internet as a marketing tool is the most effective if you correctly build a business plan and select ways to promote it. Internet marketing is methods and actions that are aimed at promoting a service or product on the Internet.

Starting Solo Ad business can be really helpful when it comes to email marketing. When you start your email marketing business, first of all, you build your list or buy an email list from an ad seller. You need to find such a solo ad seller, who is selling quality solo ads traffic.

Email marketing is just building the right communication with potential customers through the emails. Both a complete beginner and an experienced businessman who sells goods or services should be well versed in marketing and sales technologies. One of the key concepts that all entrepreneurs need to learn for a successful internet marketing business is the sales funnel.

Main stages of the sales funnel

Main stages of the sales funnel

A sales funnel is a principle that shows the distribution of customers by stages of the sales process from the first contact to the conclusion of a transaction, with which you can see the number of customers at each stage of the sale.

In fact, this is the path that the average consumer takes from attracting his attention to the offer of a product or service to the moment of purchase.

The number of steps in the sales funnel may differ depending on the sales model. The classic scheme appeared in 1980. It includes four stages that reflect the thinking of a potential client. They are easy to remember with the abbreviation AIDA:

  1. Attraction
  2. Interest
  3. Desire
  4. Action

Each stage requires an appropriate approach of the marketer since it is inefficient to send messages that are not relevant. Let's take a closer look at each of the stages.


This stage includes the maximum number of people. This is the moment when you first caught the potential clients' attention. It can be a post on social networks, clicks on a solo ad, or something else. These are people who started looking for a solution to their problem and came across you. The goal of the stage is to make sure that the users return. You can get started with writing in the blogs about what directly concerns your products or giving your customers useful content. Also, you can choose social networks which your potential audience prefer to attract regular useful content. Finally, it is recommended to use a contextual advertising, namely, contextual advertising: attract customers to landing pages and tell them about your products.


Everyone has heard from the clients phrase "I will think about it" - it means the person is at the stage of interest. At this point of the funnel, the number of potential customers begins to decrease. But the probability of sales conversion increases. This is where the customer begins to interact, including requesting additional information, asking questions, conducting research, comparing products, and thinking. This is the perfect time to give the customer some useful content. You need to set a goal to help the customer make an informed decision and offer him help. Keep sharing informative content, but keep in mind that at this stage of the sales funnel, you are reaching a well-informed audience. Therefore, it is advisable to focus on niche content that is more detailed. Gradually move your readers to make a purchase decision by highlighting the unique properties of your products and the benefits they entail. Tell people what you offer and others don't.


After getting the answers and learning about the product, the potential client has a desire and is ready to make a decision. Most likely, at this stage, the client has several options, not only yours but also your competitors. This is the perfect time to give a better offer. It can be free shipping, discount or a bonus product. In any case, you need to make it irresistible and temporary to avoid giving the customer time to think further.


All the previously mentioned stages are reduced to the last stage - action. At the moment, the customer decided to buy the product. This is where the client makes a purchase and becomes a part of your business. However, just because the consumer reached the bottom of the funnel does not mean that your work is finished. It is much easier to create repeat sales because the customer already trusts you. The marketer needs to do everything possible to turn one purchase into 10, 100, etc. In other words, you should focus on customer retention.

Whether your new client becomes loyal to your brand depends on their experience with your company. Of course, the quality of your core product plays a central role in building trust with your customers. However, this is not all that is needed to retain customers.

It is recommended to develop a comprehensive customer retention strategy. Work on creating a smooth promotion for your customers inside the funnel from the very beginning. Optimize your website, invest in customer support, and implement loyalty programs.

Finally, don't neglect communication. Ask for feedback from your customers to see if they are satisfied with the product you purchased, and continue to create relevant content for them to keep them interested.


Nowadays any business can implement one additional stage in the funnel - Awareness. You can communicate with the users even before they realize that they have a problem and you have a solution. If earlier media consumption was mainly on TV channels, where there was one-way submission of information, over the past 5 years, the advantage is increasingly in the direction of the Internet and social networks. On these websites, the users choose what content they want to consume and in what quantity. And the consumption is not one-sided. They can always express their personal opinion in the comments. At this time you can tell them how to improve their life with specific products or services.

At this stage, it's important to focus on making your company discoverable. The most effective way is to invest in SEO (a set of measures to raise the site's position in search engines for certain user queries). However, don't wait for customers to find you. Try to understand who they are and actively work to increase your brand awareness and meet potential customers halfway.

However, keep in mind that people aren't ready to make a purchase yet. Therefore, there is no point in trying to sell something at the first stage of interaction. Instead, try to create informative content, such as official documents or e-books, to tell people about your industry and the types of problems that products like yours can solve. This way, you will demonstrate expert knowledge that wins people's trust and brings them one step closer to making a purchase.

Effectiveness evaluation of a funnel

There are several metrics to keep track of when it comes to evaluating the effectiveness of a funnel. The fundamental component to keep an eye on is your conversion rate. To do this, you can compare the number of sales opportunities at the top of the sales funnel with the number of closed deals at the bottom.

In addition, to go into more detail and get more accurate information, measure your performance at each stage. As an additional note, you can provide an estimate of the funnel in terms of pre-and post-sale indicators. The pre-sale category includes things like estimating the time it takes for a buyer to go from awareness to the moment of making a purchase.

This category also includes marketing channel ratings, such as measuring the number of people who came through Facebook compared to Ads. From the point of view of post-sale evaluation, the number of regular customers is the most important indicator.

It is important to understand that retargeting plays a key role in increasing conversions in the online store's sales funnel. It is expected that some site visitors are not converted here and now. Even if you think that you have spent enough time warming them up and that it is impossible to refuse your offer, users can ignore it. It is the moment when your retargeting campaign starts.

Instagram Facebook retargeting is a paid ad that you can run on Instagram and Facebook to attract users and convert them into buyers.

Here are a few situations where retargeting campaigns will be appropriate:

  • the user visited the subscription page with a lead magnet, but did not complete the registration and did not reach the thank-you page;
  • the user visited the thank-you page that appears after a successful subscription to the newsletter, but did not reach the selling page;
  • the user viewed the order form but did not complete it and did not reach the confirmation page;
  • the user viewed the confirmation page but it was more than 14 days ago;
  • the user viewed the confirmation page but did not reach the selling page from your other funnel.

As you can see, a retargeting ad business campaign can not only convert leads to buyers or site visitors to leads but also encourage repeat purchases.

Why do you need a sales funnel

This concept is a useful tool for managing sales and business models in general. It is an important part of online marketing. At the present, the excess of supply over demand, when the search for customers is complicated, the use and competent analysis of the sales funnel will allow you to understand how to skillfully and invisibly bring the buyer to the transaction. One of the advantages of using a funnel is that you can set a specific goal for yourself and track your results every day/week in this marketing and sales system. And if the results are not visible and there is no transition from one stage to another, it turns out that you need to change something, for example, increase content marketing. By analyzing the data, you can easily determine how best to "influence" or convince a potential client at each stage.

The implementation of the sales funnel construction method in your business allows you to multiply your profit, regardless of what this model is built for: sales of goods in the regular stores, online commerce and etc.

A sales funnel is necessary to control and improve the effectiveness of the lead warm-up process. This is the kind of scenario in which user interaction occurs. You gradually increase its readiness to purchase or order, paying attention to the relevant content or USP (a unique feature of a product or service that is associated with an advantage over competitors) in time.

If you just post new useful materials on the website, add effective lead magnets and USP, this will only slightly increase the conversion rate since most users will interact with the resource not according to the scenario that will lead them step by step to purchase. To control this process you need to build a system of interaction that will take into account the level of readiness of the lead, its activity, and interests. The sales funnel is such a system.

This tool allows you to:

  1. increase the total number of leads and buyers without changing the traffic indicator;
  2. point-to-point increase sales for certain types of products;
  3. increase the number of loyal customers and set up cyclical sales;
  4. conduct marketing research based on user activity data;
  5. accurately forecast the company's profit and expenses, and the dynamics of client orders.

With the help of a funnel, you not only increase the consumer's confidence step by step but also increase the value of your own product in their eyes. With the content that is the basis of the entire chain, you can:

  1. give direct benefit to the consumer by providing valuable information
  2. attract attention and arouse interest in the product
  3. process objections to the purchase
  4. demonstrate the benefits of the product and your advantages
  5. encourage the target action: registration, order, purchase, etc.

Therefore, it is important to remember that the quality of content will determine the effectiveness of all stages of interaction.

Scheme of sales funnel in the Solo Ads niche

To build the sales funnel, start by getting to know your audience. Find out who your potential customers are and what they think and are interested in.

You can buy Solo Ads, which attracts traffic to your landing page. On this page, you ask your potential client to sign up in exchange for an irresistible lead magnet.

The goal of a landing page is to steal the user's attention by 100%, so all distractions are removed from the page: unnecessary links, navigation elements, options, unnecessary texts, and so on.

For many of you, the home page is also a landing page. But an increasing number of website owners create separate Landing Pages from the main site, which allows visitors to skip unnecessary information that does not interest them.

Creating a sales funnel is not a one-time action. To get the most out of it, you need to tweak it and continually improve it. When it comes to your landing page, it's important to make sure that everything is flawless, both in terms of functionality and aesthetics.

To optimize your funnel, it's important to find out what type of page design is best for your target audience. Funnel testing can be an incredibly powerful tool to help you do this.

You can use this process in your sales funnel to check every detail on every page of your site. Funnel testing involves creating multiple design options for a specific page in the funnel to find out which design brings you the most conversions. For example, if your strategy includes a web page where you invite people to subscribe to a newsletter, you can use funnel testing to find out which color scheme, fonts, button size, and text size will increase the number of newsletter subscriptions.

Main types of Landing Pages

Landing pages reduce sales costs because they have one specific goal. If the text on the landing page is bad, then no one will buy, no matter how beautiful the design is. Good copywriting is convincing. Spoken language is extremely important in copywriting. Tell your potential clients why your product is great. The text should not be formal and should sound sincere.

But, none of this makes sense if you have a bad headline. The selling title inspires and makes the user stay and present a tangible benefit after the purchase. There are two main types of Landing Pages:

  1. Landing pages for lead generation. They are sometimes called capture pages. Their goal is to collect data from customers, such as email addresses. This is the main type of landing page used for marketing in the B2B segment. It usually contains many input fields that are used for segmentation and personalization of the audience. It can be used for distributing a free book, registering for a webinar, or subscribing to the news.
  2. Landing pages with click-throughs. If you bought something online, you probably used the Landing Page. They are used for E-commerce and have a simple action button. Intended exclusively for sales. Convert warm customers into hot and repeat customers. The length of the landing page depends on the price, the level of audience confidence, and the complexity of the offer. The fewer barriers that arise before the purchase, the shorter the landing page.

Videos are a must-have, and you should use them. This is the easiest way to interact with the user. Videos have changed the Internet, and now YouTube has become the "new search engine". Try short and long videos to see what your customers need. Some things require long videos, while others prefer short, "commercial" style videos.

Now you have leads, not just views. Over the next few weeks, you send out the content telling your subscribers about the product. At the end of the email, you offer a 10% discount coupon for your first order. Then, those who buy your product, you get started to add to the new email address book (client base). You start the process again, but with different content. You tell them about a new product and offer them a certain items as gifts. You ask them to come back again. If you have a list of contacts who have subscribed to the newsletter, send a mass email newsletter, where you inform about a new product or service.

For the best results, you can only select the most engaged subscribers and those who have already bought something similar from you. As soon as you receive feedback and see that your contacts have responded positively to the product, it's time to launch a campaign for the other contacts on the list. Facebook or Instagram ads can be used to select contacts.

This is what is meant:

  • Awareness: you create an ad to direct people to your site;
  • Interest: you offer something valuable in exchange for an email address;
  • Desire: your content marketing forms your audience's trust and prepares them for purchase;
  • Action: you offer customers a discount, they can't resist, then hold them back and sell them again.

How to improve the efficiency of your sales funnel

How to improve the efficiency of your sales funnel

One of the way to increase the efficiency of the Solo Ads is a drip strategy. This is a periodic type of information transfer to the user that helps in the further sale of the product. Motivate users to make purchases with various offers, such as promotions, discounts, and gifts. The more personalized the message for the customer is, the more likely he is to respond positively. Develop your own sales method to increase your profits.

You should get started to analyze all stages of the funnel and determine which of them leaves the most people. The reasons can be very different: a weak advertising campaign, a complex inconvenient website or landing page, a non-working feedback form on the website.

More offers after the first purchase

Most people who buy Solo Ads only make an income from the first sale because they see this as their only goal. Customers, in turn, need to be given more offers.

After the first purchase, after making sure that you are qualified, the customer will most likely want to make a second purchase. These customers go to another page with a new offer. And for those who don't buy right away, you need to set up a follow-up, with which your potential customers will receive a mail every day until they make a purchase or unsubscribe.

One time offers for buyers

The presence of a one-time offer on the sales funnel is an effective way to work with Solo Ads. After making the first purchase, you give your customers a new offer that is only available for a limited time. The offer must be so attractive to the buyer that he doesn't hesitate to buy it.

A lot of marketing research shows that limiting the supply can give very good results in the form of a significant increase in sales. For this reason, many websites hold various sales and promotions. However, it is important to understand that you are not deceiving consumers in order to increase sales — you are changing their perception. Otherwise, if you notice that the product is not really finished, the buyer will form a negative opinion about you, and you will ruin your reputation.

Setting up additional sales

Another way to work with the Solo Ads is to add up-sell. Up-sell is configured using click funnels. Up-selling is a marketing technique aimed at increasing the average receipt by expanding options or selling a more expensive version of the product. Up-selling involves improving the customer's initial choice.

Thus, if you want to develop your solo ad business and get an effective and working sales funnel, you should create it based on the individual characteristics of your business. Analyze and segment your target audience, find out its "weak points". This will help you develop unique trading offers for your clients and organize email marketing properly. Making money on Solo Ads can be real, if the funnel efficiency level is high.