Author: David

Factors of Successful Solo Ads Mailing

To develop a successful business, it is important to set up a connection between the entrepreneur and the client. This is the main goal of e-mail marketing. It is a way to communicate with customers or subscribers through email ads. But if you send annoying emails with ads to all the addresses that you managed to get, it will cause a backlash that will negatively affect the brand's reputation.

To start Ads mailing, first of all, it is necessary to get quality email lists. You can buy Solo Ads from the email list owners. Even if you don't have enough budget, you should try to test this tool. A lot marketers say that they started their way with Solo Ads.

How to make your Solo Ads marketing successful

Solo Ads marketing successful

Solo Ads marketing is one of the most effective internet marketing tools for business. With such an advertising engine as e-mail marketing, you need to handle it correctly. It is important to form a message properly, conduct testing, and constantly evaluate the effectiveness to change and improve the e-mail strategy.

Here are the tasks Solo Ads marketing solves:

  1. The main task of mailing lists is lead generation, that is, turning visitors and readers into buyers, and even better – into regular customers. With the emails, it is possible to track a person's condition, his willingness to buy, and based on the data received, form a personal strategy.
  2. Another important aspect of any direct marketing is to establish an image and increase brand loyalty. When the reader constantly receives useful information from the brand and is convinced of its expertise, the loyalty and trust in the company automatically increases.
  3. Feedback for the consumer. The reader has the opportunity to communicate with the brand, ask questions, and work with objections to make a purchase decision.
  4. Solo Ads marketing is an excellent source of attracting traffic. Call in your emails to go to the site, view the product range, and new products.

Solo Ads marketing is the best online tool for long-term relationships with customers. It is used to introduce users to the brand, remove fears and distrust, and guide your clients through the sales funnel. For business, email marketing is one of the most profitable. Also, it can help to save time and money.

Selecting a list of subscribers

First of all, no matter how smart your strategy is, it won't work without email addresses. One of the best email marketing practices is creating a successful email list.

The key to a successful mailing list is a high -quality list of subscribers. The address database are the email addresses of the users that you have collected in various ways. You need to work with it carefully since each email address has a specific person behind it, and you will communicate with them on behalf of the company. If you contact people who have not previously given you explicit consent or are not interested in your product or website, your campaign's effectiveness is likely to decrease. Moreover, users can report your emails as spam.

Segmentation of your email subscriber base

Email database segmentation is the process of dividing your subscribers into subgroups. This differentiation is based on certain criteria that allows you to send users more personalized and more relevant emails.

Mass mailing an email to all users in a row is inefficient because even though most people subscribe to your newsletter in the same way, your subscribers may have different goals and expectations from interacting with your business. Segmentation allows you to send each email only to those who, in your opinion, will be most interested in its content. This, in turn, will lead to higher conversions.

There are several criteria to divide your email distribution database into segments.

Here are some of them:

  1. Preferences: subscribers who would like to know about new blog posts or those who may want to get notifications about discounts;
  2. Interests: subscribers who prefer classical music or pop culture lovers;
  3. Location: notify subscribers who live in a specific area about the upcoming event;
  4. The percentage of opened emails: segment your database based on subscriber activity and engagement. Encourage the most active subscribers. Send a special offer only to those who are most involved in communicating with your brand;
  5. Inactivity: remind subscribers who haven't been active for a while about the next step they should take;
  6. Lead magnet: send targeted emails on the subject of the lead magnet they previously downloaded.

One of the best ways to build a high -quality email list is through a blog. It is a great way to share something new, learn and attract new readers. There is a high probability that blog visitors will turn into your regular readers. Use the forms or pop-up windows in the blog that allow you to leave an email to subscribe to the newsletter.

The mailing consent form is one of the ways to get a quality email address. Ask visitors if they are interested in receiving news about products, services, or other information from you. Alternatively, you can use additional incentives to subscribe to the newsletter. For example, offering e-books, free PDF files, webinars, or any useful ideas in exchange for email.

Use social media marketing to speed up the process of collecting email addresses. You can add a subscription form to your Facebook page and reach an even larger audience. In addition, you can invite your potential clients to subscribe to the newsletter in your social media posts.

Selection of advertising offers

One of the most popular methods of displaying ads on the Internet is pay-per-click. It allows you to reach and attract billions of people every day, and the pay-per-click system has quickly become an important marketing strategy for every business model.

A click is a transition from an ad offer to an advertised resource. In other words, this is the number of site visitors — the user got interested in the offer and clicked on the link — the system counted the click. The ratio of clicks to impressions is called click through rate and is referred to as CTR. It determines how interesting your offer is to the audience that the impression settings are made for.

The main rule of the advertiser is that the information must match the content of the ad. In this case, even with a lower number of clicks, the landing page conversion rate will be much higher, and the campaign will pay off. You can increase CTR by experimenting with audience reach through targeting.

It is possible to choose whether your ad will be broadcast to a wide audience or a specific group of people. If you choose a wide audience, then the cost-per-click will be low, because it is easy to get such a click. But if you select a group of only men of a certain age from a particular country, then one click can cost a couple of dollars. Then you can set the budget per day.

Writing text for mailing

Make sure that your emails don't consist of solid text. It is important to break everything into logical paragraphs, add illustrations, calls to action, and at the end, the "unsubscribe" function is required, so as not to hold a person by force. Please note that the message should be concise and look good on any device, whether it is a PC, a laptop, a tablet or a smartphone.

When you write text for mailing you should follow the next steps:

  • Specify the sender. Best of all, a concise brand name or last name, the sender's name, depends on the situation. If you are building a personal brand, specify the name, or, if the company is in the first place, and you are just an unknown employee – the name of the brand.
  • Write the subject line of the email. Get the user interested and show the benefits of reading the email from the first words.
  • Capture the attention from the first lines. The text that comes after the subject of the email should additionally motivate the user to open and read the email. Here it is important to continue the idea started in the topic, but, in any case, don't copy the text from the topic.
  • Add A block with service information at the end of the message. There is information that must be included — a link to unsubscribe from the mailing list and an explanation to why the person received the mailing list. This information is required by email services as a guarantee that your emails are not spam.
  • Indicate the company's contacts — email, phone number, physical address, and the company's work schedule. The terms of the promotion are also indicated at the bottom of the mailing list.
  • Insert social buttons. Links to your social media accounts are a great way to improve your business performance, even with newsletters. By inserting links to social networks, you get an additional opportunity to interact with your own audience on other Internet platforms.

Splitting the text into paragraphs with subheadings, highlighting the main thoughts in color or other font helps to attract and hold the reader's attention.

  1. Select one or two fonts for the email newsletter.
  2. Use standard fonts: Arial, Lucida Grande, Tahoma, Trebuchet, Verdana, Georgia, Palatino, Times New Roman, Courier New, Courier, and Impact.
  3. Apply Corporate fonts to create inscriptions on banners and in the text that is made up by the image.
  4. Use a font size of at least 14px.

Thus, for emails to be opened, read, and having a high percentage of target actions (purchases, registrations, site traffic), you must correctly compose the email.

Sales letter design

A sales letter is a personalized commercial offer that can include promotions, special offers, gifts, sales, etc. Such letters are needed to significantly increase sales. Sales letter design plays an important role in this process.

Email mailing template design

The basis of an email is a template. It is designed in the style of the site so that the subscriber can link the email to the company that they subscribed to.

  1. Develop a corporate template in the style of the site or based on a brand book. This not only raises the company's awareness but also increases trust.
  2. Test individual design elements of email newsletters, not the template as a whole. This way, you will be able to track the effect of changes and the company's image will remain recognizable for subscribers.
  3. Create several templates for different types of emails. Because of this, you will save time when you start mailing.
  4. If the brand colors are contrasting, use them to highlight important information or for banners.
  5. Develop a logical structure of the letter. The main advertising or informational message should be placed on the first screen.
  6. Stick to the letter width of 600 px. This way email will be displayed on the screen of any mail service without horizontal scrolling.
  7. Alternate text blocks and images. This is necessary for better delivery of emails when you are just starting to make mailing lists and your domain has not yet formed a positive reputation as a sender.
  8. Assign the design of the email mailing list to a professional layout designer, so that the design of titles, text blocks, and images look harmonious.

The development pattern should be treated very carefully — in the future, it will define the structure and appearance of your newsletters.

Adaptive mailing list design

Whether the message is displayed correctly on the mobile device screen depends on the adaptability of the layout. Errors in adaptability don't just ruin the appearance of an email, they sometimes make it useless.

Mobile devices can be used in low-light conditions, so the high contrast between the background and the content will make it much easier to read the mobile version of the newsletter. Also, the visible area on mobile devices is much smaller than on monitors, so when designing the mailing list design make sure that all the most important things are brought up. Also, when reading your message, think about whether your first call to the readers will encourage them to read your letter further.

Color in the email design for mailing

The color design of the message enhances the advertising message.

  1. Use bright colors as an accent for the important elements. Also, make the top banner and footer in calmer shades.
  2. Take into account the features of your product and target audience when choosing the color design of the letter.
  3. Be creative to use a gradient.

Proper use of fonts, colors, and text alignment can add emotion to a message.

The design of the header

A header is the block at the top of the message, above the main image. It usually contains a logo, links to site sections, and contact information. The header helps to identify the email: the reader sees the brand name in the "from" field, and when they open the email, they see the logo.

  1. Select the main information that corresponds to the subject of the email.
  2. Use holiday or seasonal attributes. Small updates make the newsletter more interesting for regular readers.

Make sure that the header design for the site is not overloaded with unnecessary information that prevents users from focusing on the main aspects.

Design of the email mailing footer

The most inconspicuous, but no less important element of the letter is the footer. Most often, a signature, an unsubscribe link, an explanation of why the subscriber receive the newsletter, the physical or legal address of the company, and links to social networks are placed here.

  1. Add the information you truly need to the footer. Group links by meaning to make it easier to read.
  2. Make the unsubscribe link prominent. This will be fair to the subscriber and reduce the likelihood of sending emails to spam.
  3. Try adding a friendly signature to the footer so that the reader will finish reading on a pleasant note and want to open the next newsletter.

The footer can take many different forms, but its presence is always critical in terms of user experience. It serves as a guide for users, acts as an additional navigation, and generates leads.

Images in the design of the mailing list

Photos and images are an integral part of the email mailing design. Well-chosen images help to convey the mood, emotions, and style of writing.

  1. Optimize images before adding them to your email. An email with a larger image will take longer to load. This is especially true for smartphones, where the download speed may be lower due to poor mobile Internet.
  2. Write Alt text (short description of any image) for images and photos. This way users will be able to understand the meaning of the message, even if the images are not loaded automatically. The text must match the meaning of the image.
  3. Double the size of the icons so that iPhone and MacBook users can display them in good quality.
  4. Make images clickable. If you look at the click map of your mailing list, you will notice that readers often click on images. Therefore, specify links to the appropriate sections of the site for images.
  5. Choose images of good quality — on free stock photos or those made by you.

Thus, the email list works better if the offer is shown in pictures. Images help to focus on certain aspects and direct the subscriber's attention to key information in the message.

CTA design

In an email newsletter, a call -to- action is a button or link that encourages the reader to perform a targeted action: to register for a webinar, buy a product on the site or fill out a questionnaire. A clear call to action and its correct placement in the email helps to increase CTR. And mistakes can make the email useless.

  1. Place the call to action within the first screen. If the message is long, add calls to action as you read: in the middle and at the end of the message.
  2. Align the call to action with the email title. When a call to action follows from the subject, the message looks logical and consistent.
  3. Make the button contrast to the letter design. The call to action should stand out well against the background of text and images.

By and large, it doesn't matter what form the CTA is presented in: using competent and clear calls is one of the most effective ways to increase conversion. But in order for the CTA to work correctly, good text and visual appeal are important.

How to develop successful Solo Ads yourself

Email marketing is an industry where methods and approaches change by leaps and bounds. What worked yesterday will not bring the desired result today. That is why if you want to build successful ad campaigns, it is so important to look for and learn modern and proven methods.

You can start your own mailing list with minimal effort and then contact specialists, realizing how well or poorly this type of contact works with current and potential customers. There are many marketing platforms for email marketing, usually packed with enough features, and so that you do not get a migraine understanding them - the interface and descriptions are quite intuitive.

If your database of email mailing addresses has several hundred subscribers, you can use free email mailing programs to launch email marketing before using professional services.

It is also possible to take free courses. Blogs of mailing services will be useful, where you can find a lot of useful information, both for beginners and for those who are already engaged in solo ads.

One of the options is to ask for help from a professional who will teach you how to create and use solo ads correctly. You just need to make sure that your mentor has actually achieved some success in this area.

Thus, e-mail marketing is a science that has its own axioms and theories. And even if you have a basic knowledge in this area, you can effectively use Solo Ads to increase your sales by following simple rules. Well-designed email chains can help increase customer loyalty and ensure repeat sales.